Giving your business an online presence means more than simply putting up a little website with your company's address and phone number. It means setting up a virtual version of your business, with a welcoming, informative website, a mobile app, a Facebook page, Instagram, and Twitter account. In this electronic era, more people search online for the products and services they need as opposed to searching through a phone book. Ignoring this important potential marketing platform is not the best option for the growth of your business.
Here are a few reasons why your business should be online
Receive Online Reviews
Showcasing reviews of your business is an effective way to demonstrate your credibility and gain and retain customers. Although you can receive great feedback on social media, having a page of your website dedicated to showcasing what your customers are saying about you and your products or services is a great way to encourage sales, grow your business and build trust.
Easier Selling and Marketing
A well-written piece of copy for your products or services on your website or mobile app allows buyers to make a more relaxed, informed decision to purchase, as opposed to feeling pressured by a possible pushy salesperson. Marketing your business is also easier and more far-reaching, as the electronic format allows for a wider, more cost-effective distribution as opposed to traditional marketing, which usually included printing and mailing costs.
Beat the Competition
It’s highly likely that at least some, if not all, of your competitors, have an online presence. Potential customers searching for your products or services could very well end up on your competitor’s website.
The Internet encompasses a much larger area than the few miles local to your business' office or store. Your online presence reaches out to everyone who passes by your virtual doorstep, which could include people from right next door or in another country. Depending on your specific industry and services, this could open up a much wider customer base than relying on face-to-face interactions would.
Having a website or developing a mobile app for your business gives it instant credibility, customers are more likely to trust your business when they land on your professional website. Being online also opens your business to a world of opportunities to further build on this trust, such as through online reviews, ratings, and testimonials.
Live and Work from Anywhere
Taking your business online gives you the ability to have location freedom so you can live and work from anywhere you want; you're not stuck to a physical location. As long as you have a solid internet connection you can live virtually anywhere while you conduct your online business. Many people live in one continent, have their hosting on another, and their warehouse on yet another. The world has gotten very small and you can take advantage of this. With few exceptions, the internet reduces your need to “be” somewhere.
Already looking at taking your business online or considering it in the future? Zhaptek is here to help with a responsive website and a professional mobile app. Reach out on zhaptek.com or email@example.com
Written in collaboration with Imaobong Isaac @mabong_
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